Our previous name and brand had a cool feel to it but it wasn’t unique… And despite all of the due diligence we had done, we discovered that would never be able to fully “own” Cherry St. We knew we could do better. At the very least, we had to be unique.
We decided to give it another go — almost everything is better the second time around.
We dove in. We revisited our “why”. We clarified our mission — our reason for being. We learned how to let loose in the spirit of play.
Fast forward a few months and Agodie was born.
This blog is not about our specific rebranding process (we are compiling our notes on that for another day). This blog is about the essence of branding. It’s about leadership. It’s about holding yourself and your business to your own set of standards. It’s not about chasing a carrot, it’s about planting your own garden.
If we were to lead our clients through the rebranding process of their own businesses, then we knew we needed to make a stronger stance in our own.
Sunk costs aside, we are so glad that we took the time to reinvest ourselves in the foundation of our services. The rebranding process may feel slow and drawn out at times, but we are now on the other side and feel totally reinvigorated and excited to build upon this new name and identity.
Things like marketing, networking, and social media feel natural now and not such a chore. We are buzzing with excitement for all of the dreams we have for our brand.
When our cup is full, we can fully pour into our clients. We can truly be of service when we are operating from a foundation of confidence in who we are and what we set out to do.
This is the power of a rebrand.