Pensefox

CLIENT

Brand Strategy
Brand Identity
Logo Design
Website
Print Collateral
Merchandise
Digital Assets

SCOPE

Brand Strategy
Brand Identity
Logo Design
Website

Print Collateral
Digital Assets

CREDITS

Strategy | Jon Kankam
Design | Katie Kankam

Print Collateral
Merchandise
Digital Assets

A little thought goes a long way.

Part French, part English, Pensefox brings together two ideas: pense (to think) and the cleverness of a fox. A fitting combination for a brand that believes getting dressed should take a little thought, but never too much effort. Built around the guy who's always going somewhere, Pensefox makes everyday apparel that can keep up with whatever the day has planned.

Think a morning at the office, an afternoon on the golf course, and dinner somewhere downtown. The same pieces, without the need for a complete change of plans. Clean streetwear influences meet a more considered, versatile wardrobe, giving everyday staples a little more purpose.

At the center of it all is the pensive fox. A clever nod to the name, tucked into a clean crest that gives the brand its own recognizable mark. It's understated by design, with just enough character to stand apart without shouting for attention.

Less time changing. More places to go.