The Fabrication Company makes some incredibly cool things. Casegoods, furniture, and architectural features, that vary from normal to holy sh*t. Their existing identity had a strong foundation, so rather than start over, we looked for the small things that could make it feel more like the work they were already doing.

A little refinement went a long way. The mark was given more room to breathe, the typography tightened up, and a palette of warm neutrals pulled from the materials found around the shop gave the brand a quieter, more considered feel.

The same philosophy carried into the website. In collaboration with Aaron Guetzlaff at KC Web Co, we designed a custom experience that introduces visitors to the studio in an intentional way before gradually unfolding the breadth and depth of their work.

The result is quiet by design. A brand that lets the quality of their work speak for itself.