Business cards with a vintage design featuring a hiker carrying a backpack and walking stick, displaying name Sam McCrillis, contact info, and the title Cofounder, with a green and beige color scheme.

Drifter’s Bindle

CLIENT

Brand Strategy
Brand Identity
Logo Design
Print Collateral
Digital Assets

SCOPE

Brand Identity
Logo Refresh
Website

Print Collateral
Digital Assets

CREDITS

Strategy | Jon Kankam
Design | Katie Kankam

Print Collateral
Merchandise
Digital Assets

The identity behind a life lived unbound.

Inspired by a simple image of a vagabond carrying their worldly possessions on their back. A symbol of roaming free with curiosity and a life lived outdoors. We shaped the spirit of the brand into something that can go from a casual driving range to a river bank.

“Living Unbound” became the heart of that idea. A quiet rejection of the noise and a reminder that sometimes the best things in life are found outside.

Visually, the vintage Americana direction paired perfectly with the feeling we wanted to build. Nostalgic without feeling stuck in the past.

Drifter’s Bindle. A quiet invitation to go outside and wander a little… living unbound.

Two golf balls on a green surface, one with a sketch of a golfer carrying a golf bag, and the other with the text "Drifter's BINDLE".
Two golf balls on a green surface, one with a sketch of a golfer carrying a golf bag, and the other with the text "Drifter's BINDLE".
Illustration of a person with a beard, wearing a cap, carrying a backpack, and holding a walking stick.
Illustration of a person with a beard, wearing a cap, carrying a backpack, and holding a walking stick.
A large billboard with a beige background displaying the text 'Live Life Unbound' and 'Drifters Bindle' with a stylized dog outline and the website 'driftersbindle.com,' set against a backdrop of green trees and a partly cloudy sky.
A large billboard with a beige background displaying the text 'Live Life Unbound' and 'Drifters Bindle' with a stylized dog outline and the website 'driftersbindle.com,' set against a backdrop of green trees and a partly cloudy sky.
Red flag with the words 'Dryers' and 'Bundle' partially visible flying against a blue sky with scattered white clouds.
Red flag with the words 'Dryers' and 'Bundle' partially visible flying against a blue sky with scattered white clouds.
Red fabric patch with white embroidered text reading 'Daysirev's BINDLE'.
Red fabric patch with white embroidered text reading 'Daysirev's BINDLE'.
Vintage-style sign for Drifter's Bindre in red and beige with a green section at bottom and decorative elements
Vintage-style sign for Drifter's Bindre in red and beige with a green section at bottom and decorative elements
Color palette chart over a dirt road landscape in a rural area at sunset, with color names, HEX, RGB, CMYK, and PMS codes.
Color palette chart over a dirt road landscape in a rural area at sunset, with color names, HEX, RGB, CMYK, and PMS codes.
Illustration of a person sitting on the ground, leaning against a rock with a small of flag next to them with initials 'D B'. The background features a simple landscape with a lake, a hill, and minimalistic text about brand typography and unconventional living.
Illustration of a person sitting on the ground, leaning against a rock with a small of flag next to them with initials 'D B'. The background features a simple landscape with a lake, a hill, and minimalistic text about brand typography and unconventional living.
Outline drawing of a hiker with a backpack and walking stick, wearing a hat and hiking boots.
Outline drawing of a hiker with a backpack and walking stick, wearing a hat and hiking boots.
Collection of Instagram profile and post images related to fishing and outdoors, featuring logo designs, photos of lakes and fishing gear, flags, and outdoor scenery.
Skyline of mountains with trees in the foreground and text overlay about a vlog series introduction titled 'Back?' and 'Introducing, Dryfer's Bundle'.
Illustration of a red flag with the Uber logo, with the text 'Drafters' BUNDLE' below it, on a light beige background.
Illustration of a red flag with the Uber logo, with the text 'Drafters' BUNDLE' below it, on a light beige background.

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