Drifter’s Bindle
CLIENT
Brand Strategy
Brand Identity
Logo Design
Print Collateral
Merchandise
Digital Assets
SCOPE OF WORK
Brand Strategy
Brand Identity
Logo Design
Print Collateral
Merchandise
Digital Assets
Strategy | Jon Kankam
Design | Katie Kankam
CREDITS
The identity behind a life lived unbound.
Inspired by a simple image of a vagabond carrying their worldly possessions on their back. A symbol of roaming free with curiosity and a life lived outdoors. We shaped the spirit of the brand into something that can go from a casual driving range to a river bank.
“Living Unbound” became the heart of that idea. A quiet rejection of the noise and a reminder that sometimes the best things in life are found outside.
Visually, the vintage Americana direction paired perfectly with the feeling we wanted to build. Nostalgic without feeling stuck in the past.
Drifter’s Bindle. A quiet invitation to go outside and wander a little… living unbound.