A maroon soccer jersey with gray trim on the sleeves, featuring the Hammers Academy logo, a name sponsor logo for Bowles Dental, and a small lowercase 'b' logo.

Hammers Academy

CLIENT

Brand Strategy
Brand Identity
Logo Design
Print Collateral
Digital Assets

SCOPE

Brand Identity
Logo Refresh
Website

Print Collateral
Digital Assets

CREDITS

Strategy | Jon Kankam
Design | Katie Kankam
3D Renders | Mason Barry, Barry Creative

Print Collateral
Merchandise
Digital Assets

A youth soccer club looking to leave its mark.

Hammers Academy is a youth soccer club that puts personal development before everything else. They aren’t just focused on better players…but better people and a better mentality and culture around the beautiful game. We came in early and have been building alongside them ever since.

The club name gave us something to work with. A hammer. Built to stand the test of time and made for repetition. One strike doesn’t build much, but enough of them can shape something lasting.

Over the years, the work has grown right alongside the club. We’ve shaped everything from the identity and website to the way Hammers shows up on the field and in the community. Through it all, the goal has stayed the same: grow without losing what made Hammers different from the start.

And they’re still at it. Season by season, player by player.

Close-up of a metallic emblem featuring a hand gripping a hammer, with the words "HAMMERS ACADEMY" and a lightning bolt, mounted on a dark stone wall.
Close-up of a metallic emblem featuring a hand gripping a hammer, with the words "HAMMERS ACADEMY" and a lightning bolt, mounted on a dark stone wall.
A glowing orange neon sign displaying the Liverpool Football Club crest with a design of a liver bird holding a branch, the words 'HAMMERS ACADEMY' at the top, and the letters 'F.C.' at the bottom, mounted on a dark stone wall surrounded by rocks.
A glowing orange neon sign displaying the Liverpool Football Club crest with a design of a liver bird holding a branch, the words 'HAMMERS ACADEMY' at the top, and the letters 'F.C.' at the bottom, mounted on a dark stone wall surrounded by rocks.
Liverpool Football Club logo featuring a red Liverbird holding a branch, with the text "HAMMERS ACADEMY" above and the initials "F.C." below.
Liverpool Football Club logo featuring a red Liverbird holding a branch, with the text "HAMMERS ACADEMY" above and the initials "F.C." below.
Red graphic of a hammer with a bolt-like tail, topped with a hammer head shaped like a traditional hammer head used in metal smithing, with text reading 'HAMMERS ACADEMY' above the graphic, and annotations describing the design elements of the logo.
Red graphic of a hammer with a bolt-like tail, topped with a hammer head shaped like a traditional hammer head used in metal smithing, with text reading 'HAMMERS ACADEMY' above the graphic, and annotations describing the design elements of the logo.
Logo of Hammers Academy, divided into three vertical sections in gold, black, and olive green, each featuring a stylized black and white lion holding a sword.
Logo of Hammers Academy, divided into three vertical sections in gold, black, and olive green, each featuring a stylized black and white lion holding a sword.
A person wearing a red Hammers Academy t-shirt with the logo and text 'Lil' Hams' over a red background, partially visible face and arm.
A person wearing a red Hammers Academy t-shirt with the logo and text 'Lil' Hams' over a red background, partially visible face and arm.
Six soccer jerseys in different colors: red, yellow, blue, black, cream, and teal, featuring team logos, sponsor logos, and numbers.
Six soccer jerseys in different colors: red, yellow, blue, black, cream, and teal, featuring team logos, sponsor logos, and numbers.
A business card for Hammers Academy featuring red and white colors and gold text, placed on outdoor grass, and a metallic Hammers Academy badge with a red background and a gold logo, attached to black clothing.
A smartphone screen showing social media posts related to Hammers Academy Football Club, with various logos, promotional images, and slogans like "Strike While The Iron Is Hot" and "Tryouts" on a black background with a soccer ball pattern.
A group of young girls and a coach smiling and posing with their fists raised at a soccer tournament. They are standing behind a large green sign that says "Omaha Soccer Tournaments Champion." The background features a blue banner with American soccer logos and the word "Midwest" in bold letters.
A group of young girls and a coach smiling and posing with their fists raised at a soccer tournament. They are standing behind a large green sign that says "Omaha Soccer Tournaments Champion." The background features a blue banner with American soccer logos and the word "Midwest" in bold letters.
A youth girls soccer team in red uniforms posing in front of a goal on a grassy field, with a coach standing on the left. The team members are smiling and standing with their arms around each other.
A youth girls soccer team in red uniforms posing in front of a goal on a grassy field, with a coach standing on the left. The team members are smiling and standing with their arms around each other.
A young woman playing soccer indoors, about to kick a soccer ball on a green artificial turf field. She is wearing a red and black sports jersey, black shorts, red knee-high socks, and black shoes.
A young woman playing soccer indoors, about to kick a soccer ball on a green artificial turf field. She is wearing a red and black sports jersey, black shorts, red knee-high socks, and black shoes.
Banners hanging on a wall above children playing sports in an indoor gym. The left banner is purple and white for NeuroEdge Chiropractic, with a graphic of a running person and contact information. The right banner is black and yellow for Hammers Academy with a lion logo and motto, also including contact details.
Banners hanging on a wall above children playing sports in an indoor gym. The left banner is purple and white for NeuroEdge Chiropractic, with a graphic of a running person and contact information. The right banner is black and yellow for Hammers Academy with a lion logo and motto, also including contact details.

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