Somewhere between a powder day and a plate of tacos, Shreddy’s found its place. Born as a food truck in the mountains of Colorado, the brand had the food figured out. As they prepared to open their first brick-and-mortar, we helped shape a more scalable identity that could carry that same energy into something bigger. Less concerned with fitting in, more interested in doing its own thing.

The creative direction brought about a collision of cultures: Baja heat on the Rockies’ snowy slopes. Geometric Aztec forms blend with the rough edges of mountain culture, while vibrant colors and grungy textures give the identity the feel of a sticker slapped onto a snowboard.

The result is a bit unexpected but entirely Shreddy’s. A mountain-town taqueria with a little wild in it.

Rooted in Mexico, raised in the Rockies.