A yellow poster on a city sidewalk advertising Hollywood cultural conduit event titled 'A Shift in Culture,' featuring two women taking a selfie, with city street traffic and buildings in the background.

Hollywood Pivot

CLIENT

Brand Strategy
Brand Identity
Logo Design
Print Collateral
Digital Assets

SCOPE

Brand Identity
Logo Refresh
Website

Print Collateral
Digital Assets

CREDITS

Strategy | Jon Kankam
Design | Katie Kankam

Print Collateral
Merchandise
Digital Assets

Making room for
what’s next.

Hollywood Pivot creates space for Hollywood’s up-and-coming creatives, assistants, and executives of color to meet and build relationships. It’s about bringing the right people into the same room and seeing what happens next.

The identity needed to feel at home in those rooms. Polished enough for Hollywood, but with enough personality to feel like something new is taking shape. A little familiar, a little unexpected, and built for a community finding its own way forward.

From social to events and everything in between, the brand gives Hollywood Pivot a presence people can recognize and feel part of. A place to connect and create for a community boldly making its own way forward.

Hollywood Pivot logo featuring a yellow and black geometric shape on orange background.
Hollywood Pivot logo featuring a yellow and black geometric shape on orange background.
A tall orange poster board on a sidewalk at night. It advertises an event with 'A Shift in Culture' with a photo of smiling people holding drinks and string lights overhead. The background shows parked cars and a brick building.
A tall orange poster board on a sidewalk at night. It advertises an event with 'A Shift in Culture' with a photo of smiling people holding drinks and string lights overhead. The background shows parked cars and a brick building.
Black tote bag hanging on door handle with yellow text reading 'CORPORATE CREATIVE BLACK'.
Black tote bag hanging on door handle with yellow text reading 'CORPORATE CREATIVE BLACK'.
Screen displaying a social media profile for 'Hollywood Pivot' with a black circular profile picture, featuring yellow text. The profile includes a description about nurturing and cultivating ideas. Below, there are circular highlight icons and a grid of various event flyers, photos of people at events, and promotional images related to hospitality and entertainment.
Screen displaying a social media profile for 'Hollywood Pivot' with a black circular profile picture, featuring yellow text. The profile includes a description about nurturing and cultivating ideas. Below, there are circular highlight icons and a grid of various event flyers, photos of people at events, and promotional images related to hospitality and entertainment.
Person with braided hair and jewelry holding a large yellow sign with black geometric shapes and text in black and red over a landscape with sky.
Person with braided hair and jewelry holding a large yellow sign with black geometric shapes and text in black and red over a landscape with sky.
A promotional poster with a photograph of people in a social setting, with text overlay. The right side contains bold black text reading 'A SHIFT IN CULTURE' and event details, while the left side has the logo 'HOLLYWOOD PIVOT' and the same photograph.
A promotional poster with a photograph of people in a social setting, with text overlay. The right side contains bold black text reading 'A SHIFT IN CULTURE' and event details, while the left side has the logo 'HOLLYWOOD PIVOT' and the same photograph.
Event poster for 'A Shift in Culture' at Holloway House on February 28, 2024, from 7 PM to 11 PM, featuring photos of diverse people at a social gathering.
Event poster for 'A Shift in Culture' at Holloway House on February 28, 2024, from 7 PM to 11 PM, featuring photos of diverse people at a social gathering.
A large colorful mural on a wall under a bridge, with black text and decorative patterns, discussing themes of corporate, creative, and cultural identity.
A large colorful mural on a wall under a bridge, with black text and decorative patterns, discussing themes of corporate, creative, and cultural identity.

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