Exodus translates to "THE ROAD OUT" in Greek. This speaks directly to the energy of this brand — embarking on a journey of health and wellness. One that requires patience, strength and wisdom. Exodus Fit aims to offer its clients just that.
The triangle is the strongest shape in nature and the perfect form for this logo mark. With a mark as polished as this, the color palette needed to feel just as clean.
Brand tagline, "THE ROAD OUT", is emphasized as a raised emboss element on the back of the business cards adding texture and meaning to a branded touchpoint.