Pensefox

Objective

Pensefox is a supply chain and operations consulting firm, where quality is at the core of everything they do. Assisting those who are experiencing an overall lack of organization takes a keen eye for detail and a calm confidence. A fox must always think outside of the box, implementing seamless solutions from all angles.

A no-fuss fox, a clean crest, and a sophisticated color palette are cornerstones of this visual display of refined reductionism.

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A “fox in the box” is an English football term referring to an especially cunning and decisive play-maker in the goal-scoring region. This notion inspired the composition of a “thinking” fox inside of a very clearly defined box. The horizontal lines represent "raising the bottom line" — Pensefox's specialty.

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Other than the color orange, what makes a fox, a fox? This was the challenge that presented itself as we explored the other tell-tale characteristics of a fox such as a white-tipped tail, a short snout, and perky ears.

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"The attention to detail is second to none on both the business and creative aspects of the company. I can’t wait to continue the work with this group and excited to see them continue to hit on my vision for Pensefox moving forward."
- David L., Founder

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